Webinar
Stop Getting Skipped: How to Show Up in AI Search
Why ChatGPT, Perplexity, and Google AI Overviews recommend some brands and skip others, and what to change so they pick you.
What you'll learn
- How AI search decides which brands to mention
- The content and site signals that get you cited
- Practical fixes you can start on this week
Summary
What this webinar covers
Fynch marketing agency partner Damian Scott explains how businesses can adapt SEO for AI-driven search, where platforms recommend a small set of answers instead of sending users through the traditional list of links. He outlines practical ways to improve answer engine optimization (AEO), from accurate business listings and clear content to reviews, fresh updates, and periodic testing.
Chapters
Jump to a topic
- AI answers are replacing the old list of ten links
- AEO: the shift from being found to being chosen
- Build trust with consistent business details and reviews
- Make your website clear enough for AI to understand
- How AI bots learn from sites and fetch live information
- A practical foundation: listings, clarity, and reviews
- Use FAQs, schema, and fresh updates to improve answers
- Earn authority through directories, press, and social proof
- Test AI search periodically and fix one visibility gap
- Q&A: which directories matter for different businesses?
- Webmaster workflows and keeping multi-location details clear
- Prioritize new posts and your top 10 older articles