Marketing Strategy
Brand positioning, go-to-market planning, growth frameworks, and campaign architecture. The direction that everything else builds from.
Marketing Consulting & Advisory
The marketing partner that gets your tech stack + your strategy.
Fynch is a martech-focused consultancy led by executives with decades of experience scaling marketing operations at companies like Instacart, Giant Eagle, Walmart, and Yelp.
We sit at the intersection of marketing strategy, technology, and operations — because that's where the real work gets done.
DEEP INDUSTRY EXPERIENCE FROM TEAMS AT:
Angi
Instacart
Walmart
DistroKid
Giant Eagle
Yelp
Vivian
Thermo Fisher Scientific
SimplyHired
LendingTree
Quizlet
Informa
7Brew Coffee
Angi
Instacart
Walmart
DistroKid
Giant Eagle
Yelp
Vivian
Thermo Fisher Scientific
SimplyHired
LendingTree
Quizlet
Informa
7Brew Coffee
Our Approach
Most consultants advise. We build.
There's no shortage of marketing strategists who can tell you what to do. What most companies actually need is a partner who can design the strategy, architect the technology, and build the operational systems to execute it.
That's what Fynch does. We embed as a technical marketing partner, working across the three layers that determine whether a marketing function actually scales.
Marketing Technology
Stack assessment, vendor selection, AI integration, and tool implementation. The infrastructure that makes strategy executable at scale.
Marketing Operations
The operational systems, workflows, and data infrastructure that turn strategy and technology into consistent, measurable execution.
The intersection of all three is where most companies are underinvested, and where we do our best work.
Who We Work With
Built for teams that need a technical marketing partner, not a generalist agency.
We work best with growth-stage companies and marketing teams that have real ambition and the complexity to match — where the strategy is clear enough but the technology and operations haven't caught up yet, or where the stack has grown faster than the team's ability to get value from it.
Growth-Stage Companies
You have product-market fit and a marketing budget, but your stack is fragmented and your ops are improvised. You need a partner who can build the infrastructure to scale what's working.
Marketing Teams Without a MarOps Function
Your team is executing without the operational backbone to measure, optimize, and scale consistently. We build that foundation alongside your existing team.
Companies Navigating an AI Transition
You know AI should be part of your marketing stack but you don't know where to start, what to trust, or how to integrate it without disrupting what's already working. We've done this, at scale.
Teams That Need Executive-Level Guidance
You need senior marketing leadership perspective on a strategic decision, a vendor evaluation, or a quarterly planning cycle — without adding a full-time executive to the org chart.
Our Services
What we do, and how we do it.
Marketing Technology
We support you from high-level strategy, vendor selection, and day-to-day execution to design the stack to meet your needs.
Marketing Strategy
True, hands-on experience and in-depth knowledge activating best-in-class marketing strategies through complex MarTech.
Marketing Operations
Management of precise, data-driven operational systems needed to bring your MarTech strategy to life.
Precision Tracking
We handle the complex technical setup of your tracking systems so you can confidently measure the exact return on your marketing efforts.
Personalization at Scale
We build the automated workflows that allow you to deliver highly tailored, 1-to-1 messaging to every customer as your business grows.
Marketing AI Capabilities
Proprietary internal AI products and expertise to simplify workflows, maximize productivity, and support our clients' needs.
Digital Media
Extensive media management and optimization experience across various mediums and business formats.
AI Search & Brand Visibility
We optimize your digital footprint to ensure your brand is easily found, accurately understood, and highly recommended by modern AI search engines.
How We Engage
Three ways to work with us. Built around how you actually operate.
Advisory & Guidance
Regular engagement with our senior team for strategic guidance and executive-level advisory support. Ideal for marketing leaders who want expert perspective in their corner without adding headcount.
Best for: Strategic decision support, vendor evaluation, quarterly planning, board prep
Full-Service Retainer
Dedicated, hands-on support embedded in your marketing function on an ongoing basis. We operate as an extension of your team for companies that want to scale their marketing capability with experienced partners.
Best for: Teams that need to scale marketing functions without scaling headcount
Project-Focused Engagement
A fully scoped, defined project with clear deliverables and timelines. We collaborate to solve a specific, immediate business challenge: a stack migration, a go-to-market plan, a campaign buildout, an AI integration, and more.
Best for: Defined initiatives with clear scope and a specific outcome